Documentation of Fine Art lots for an online auction house.
Auctionata (acquired by Historia®) was an online auction house, specialising in luxury collectibles, works of art and antiques.
Prior to every auction, Auctionata provided information for all items to be auctioned on its website. Auctionata allowed live streaming from the auction using a Real-time operating system, in order to compete with multinational auction houses, including Christie’s and Sotheby’s.
Photographers where hired to go into a collector’s archive and to document a flawless not edited images, so that the potencial buyers could see the item without any image manipulation.